Users will soon have a fresh option that enables them to cut down on the amount of AI-created videos appearing in their feeds. This initiative comes as the service announced that it currently hosts over 1 billion AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a full-scale launch. This shift aligns with a rise in AI content, driven by new video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service primarily display content made by AI. A considerable share of this output is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from AI artwork to science explainers, and we aim to give people the option to increase or decrease of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its service labeled as made with AI. In total, more than 100 million media items are uploaded to the app every day, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI-generated videos they see by using the “manage topic” feature in the application and selecting “AI-generated content”. Other topics that currently be controlled under the filter encompass current affairs, style, cosmetics, and dance.
Platform Guidelines
TikTok’s rules require content makers to tag “realistic” AI-generated content, and it forbids harmful AI impersonations of public figures or crisis events. Any believable artificial content that is not labeled can be taken down under its community policies.
In addition, the app will now attach an “AI-made” label to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This action is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2m awareness program for specialists and institutions to develop educational content about ethical AI use. This initiative will benefit non-profit groups focused on training coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, amid discussion over intentions to make redundant a large number of content moderators in the UK. The company is planning to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A senior executive clarified that human moderation would continue to be important, but AI can shield workers by filtering out the most graphic content ahead of it gets reviewed by people. The platform announced a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
